|About the Book|
This collection of fourteen original essays responds to the need for amore rhetorical conception of professional communication as aninternational discipline. As a whole, the volume challenges the adequacyof relying on preconceived notions about the factors that determinediscourse in international professional settings.Contributors to this volume draw on international work experiences andempirical research to investigate the variables at play in diverseprofessional contexts. The volumes insights into the complexity ofinternational audiences and of organizational structures, practices, andtechnologies in a global economy invite us to rethink assumptions aboutthe nature of professional communication and the role of theprofessional communicator. The research in this volume underscores theneed to complement knowledge about foreign cultures with the skills toanalyze international professional contexts and to adopt appropriatecommunicative strategies.This volume is particularly concerned with the implications for teachingand research of internationalizing the study of business and technicalcommunication. The volumes emphasis on studying the discourse andcontexts of international professional communication anticipatesfundamental changes in the way we teach professionalcommunication--notably, toward engaging students in project-basedlearning and action research. To help teachers better prepare studentsto communicate in an increasingly global economy, each chaptertranslates conclusions about communication in the internationalworkplace into practical suggestions for teachers and researchers inprofessional communication.About the Authors:Carl R. Lovitt is Associate Professor of English at Clemson University,where he teaches undergraduate and graduate courses in internationalprofessional communication. A former administrator for the ModernLanguage Association, he is Director of the Pearce Center forProfessional Communication, an endowed center that sponsors a wide rangeof programs to improve teaching and research in all areas ofcommunication. He currently also serves as Interim Director of a newinitiative to establish an interdisciplinary Institute for InternationalProfessional Communication at Clemson University. Dr. Lovittstranslations and articles have appeared in numerous books and journals.Dixie Goswami is Senior Scholar for the Strom Thurmond Institute ofGovernment and Public Affairs at Clemson University, where she directs anational community-based literacy program. In 1989 she received theUniversity Award for Excellence in Teaching, Scholarship, and CommunityService. The recipient of a U.S. Department of Education MinaShaughnessy Fellowship, Professor Goswami is a former Blumenthal Scholarin Writing at the University of North Carolina, Charlotte, and VisitingProfessor of English at the University of Massachusetts, Boston.