Home » Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable by Kevin Daum
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable Kevin Daum

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Kevin Daum

Published
ISBN : 9780470609866
ebook
256 pages
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 About the Book 

Dont just get your message out. ROAR it out!In this captivating parable, youll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, LennyMoreDont just get your message out. ROAR it out!In this captivating parable, youll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-RRecognize the four types of buyersObserve from the buyers perspective, and adapt your messageAcknowledge the buyers special wants and needsResolve the buyers issuesPraised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but its a little less scary once you know how to ROAR!